Merchandising a showroom or retail display is kind of like getting ready for a first date. You might be a natural stunner, but if you show up in your favourite pair of sweats and a wrinkly tee, chances are you won’t attract more than a passing glance — and a second date? Completely out of the question.
While we like to think our fabulous furniture speaks for itself, there’s actually a lot of work that goes into properly merchandising a showroom or retail display. Here are 3 simple steps our merchandising experts always use when prepping our incredible High Point and Las Vegas showrooms:
- Create Unity: One of the simplest ways to bring together the look and feel of a showroom or retail display is to avoid using too many textures or styles. Through the repetition of color and shapes — across furniture pieces, accessories and artwork you create a visual map that is easy on the eye and comfortable to follow.
- Play with Sizes! Attract the attention of buyers with accessories that are related in terms of color and texture, but vary by size. Try using short, medium and tall accessories to complement your main pieces.
- Less is more: This is the golden rule of merchandising and should always be kept in the back of your mind when outfitting a showroom or retail display. Using fewer items — including accessories, artwork and furniture pieces — that make a greater impact will keep your interiors interesting and give you a more sophisticated look!
Here are some other things to keep in mind when showing off your fantastic line of furnishings:
- Understand your target demographic
- Explore mood, lighting and sensory branding
- Use the rule of three
- Don’t underestimate the importance of signage
- Test the old pig in the window trick